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It wouldn't surprise me if many GaaS games are kept alive by a small number of whales spending a ridiculous amount of money - once those move on, the remaining players don't spend enough for the publishers to be happy.

If one or two seasons don't hit their numbers, the game is done with very little chance of coming back. No conspiracy.

It sucks. The game is still there for a while, probably going to pull in a million or two every month for a couple years, but that barely pays for the skeleton crew needed to keep it running and the infrastructure in the end.

Every couple months Bungie had a release that would compete in scope with most AAA games in quality and scope. It took almost a thousand people in two large teams constantly working on the next and next next seasons, leap frogging each other. They had to nail a banger each time and mostly did.