We see that a lot in the community, don't we? Folks develop an opinion about a company based on the dopamine hit they get from a booth or webinar, and the reality is often very different.
100% the hit is even stronger when you build your branding around “community“. The desire to belong and the feeling of actually belonging are some of the strongest drugs known to man.
I remember a certain company and their “Pew-Pew Map” that was the darling of Blackhat who got exposed as frauds and had vaporized by RSA the next spring.
It was probably just an attempt to give people what they wanted...like 7 ft avatars of threat actor groups. Make 'em big, make 'em seem overwhelming, b/c that fits right into the narrative.