I've always felt collectivism needs better theoretical grounding. This seems to fit evolutionary theories of cooperation better: kin selection / direct reciprocity (relationalism) vs indirect/generalised reciprocity, reputation, norms (the 'fuzzy' bit)
🚨 It's published! 🚨 This is the big one. 100 cultures, 12,000 people, 108 researchers. Why people (and our most-used surveys) get collectivism wrong and how to fix it. www.nature.com/articles/s41... @natureportfolio.nature.com