Will Verisign’s $171.4 million bet on .web pay off? Verisign paid a lot for .web. We're about to see what kind of return it will get.... https://domainnamewire.com/2026/10/23/will-verisigns-171-4-million-bet-on-web-pay-off/
domainnamewire.comWill Verisign’s $171.4 million bet on .web pay off?Verisign paid a lot for .web. We're about to see what kind of return it will get. In an SEC filing yesterday, Verisign (NASDAQ: VRSN) disclosed the total cost of acquiring the .web top level domain: $171.4 million. Most of that was already known. In 2016, Nu Dot Co won an ICANN auction for the name for $135 million. In its Q3 2016 10-Q filing, it reported paying $145 million for the domain, suggesting it paid Nu Dot Co a $10 million premium to buy the asset.
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