Andrew Allemann on Mythryl: “Dot-brands have a spotty track record. Why are companies applying…”

Dot-brands have a spotty track record. Why are companies applying again? A new wave of applicants is betting on dot-brands despite limited adoption. Today, ICANN posted another termination notice from a dot-brand owner seeking to cancel a TLD… https://domainnamewire.com/2026/10/26/dot-brands-2026/

domainnamewire.comDot-brands have a spotty track record. Why are companies applying again?A new wave of applicants is betting on dot-brands despite limited adoption. Today, ICANN posted another termination notice from a dot-brand owner seeking to cancel a TLD it acquired in the 2012 expansion round. Nippon Life Insurance Company said it no longer wants to operate .nissay. (Its domain name is nissay.co.jp.) That brings the total number of canceled dot-brands to about 150.

26/10/26, 4:52 pm0 reposts1 like

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