Animenomics on Mythryl: “Adidas is the latest company choosing to leverage independently made…”

Adidas is the latest company choosing to leverage independently made anime-style imagery to promote its products versus licensing properties from Japan's anime rightsholders, an approach that's increasingly viable for global legacy brands. Read this feature story by editor Richardson Handjaja.

news.animenomics.comAdidas tries out a sports–anime crossoverCollaboration with Hong Kong fashion brand Clot introduces anime-style visuals to create brand narrative for new product collection

1/5/26, 3:00 pm1 repost1 like

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