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In 2022 I sold my startup Focus. It grew almost entirely on SEO. And SEO worked. But looking back, I made one big mistake.

Anton Cherkasov

@anton.tips

I never built a personal brand around it. SEO brings traffic. But traffic doesn't know who you are. People found Focus on Google, used it, and that's it. No relationship with the founder. No audience that follows what I build next.

6/10/26, 9:57 am0 reposts0 likes

Anton Cherkasov

@anton.tips

When I sold Focus, the traffic went with it. I had to start from zero again. A personal brand works differently: - It stays with you after you sell - People trust a founder more than a landing page - Every new product launches to an audience that already knows you

Anton Cherkasov

@anton.tips

SEO builds a business. A personal brand builds you. Now I do both. And the personal brand helps much more than I expected. If you're building with SEO only, start posting today. Your future self will thank you.