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Last Wednesday I hosted a founders meetup in Bali. One question for the room: what’s your best distribution channel? 6 founders. Different products, different audiences. But almost every answer came down to 2 things. SEO or social media. Here’s what stuck with me.

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1. SEO is not dead. Everyone loves to say it is. The founders using it are quietly getting great results. What works for them is nothing fancy: → High quality content (once a day) → Backlinks → Good website structure Boring. Slow. Still works.

2. Social growth is slow, then sudden. One founder grew his Instagram to 500,000 followers. But his first 300 followers took 3 months. Then one reel blew up. Then another. And the next 3 months took him from 300 to 100,000. Same effort. Completely different curve once he found what works.

3. How he found it is the real lesson. He posted 4-5 times a day. Goal is to learn faster. More posts = more data = faster to find what goes viral. And he didn’t guess what to post. He watched his competitors, found their viral posts, and added his own 2 cents on top.