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Developers Are Still Bypassing Search for Signal If you want developers to find your tool, don’t count on Google. Count on the ecosystems they already trust. 🧵

16/5/25, 4:08 pm1 repost1 like

Ashley Smith

@ashley3.com

16 May 2025

2/ That increasingly means: • Newsletters like Console.dev, Pragmatic Engineer, or Bens Bites • GitHub lists, “Show HN,” and high-signal Twitter/Bluesky • Discord servers for LangChain, Supabase, Bun, etc.

Ashley Smith

@ashley3.com

16 May 2025

3/ These aren’t just distribution channels. They’re validation mechanisms. A mention in a trusted Discord or repo can drive more traffic than a blog post

Ashley Smith

@ashley3.com

16 May 2025

4/ What’s working right now: • Sponsoring niche, ICP-specific dev newsletters • Founders showing up on Reddit with real answers • OSS-adjacent content that delivers value before a signup

Ashley Smith

@ashley3.com

16 May 2025

5/ Want to reach developers? Skip the SEO checklist. Go where they already hang out. Contribute something useful. Sharing one GTM post like this every day next week Jump ahead? Full post → vermilioncliffs.substack.com/p/where-tech...

vermilioncliffs.substack.comWhere Technical Products Should Focus for Effective GTMPart 2 in The Golden Age of Devtools Meets the Rise of AI