Post

Your message matters more than your metrics In a crowded market, clarity is the killer feature. If you can’t explain why your product exists in one sentence, your AI-generated competitor will outrank you. 🧵

Ashley Smith

@ashley3.com

2/ Positioning isn’t fluff. It’s the starting point for GTM. Why now? Who’s it for? Why you?

21/5/25, 3:07 pm0 reposts0 likes

Ashley Smith

@ashley3.com

21 May 2025

3/ Great examples: • Tonic.ai → Owns the narrative on synthetic data • Astro Web → Defined “content-first dev” as a category

Ashley Smith

@ashley3.com

21 May 2025

4/ What’s working: • Founder-written “Why we built this” posts • Internal positioning docs shared across GTM + product • Message consistency across site, docs, and channels

Ashley Smith

@ashley3.com

21 May 2025

5/ Clear beats clever. Narrative compounds. And your message is your moat. Jump ahead? Full post → vermilioncliffs.substack.com/p/where-tech...

vermilioncliffs.substack.comWhere Technical Products Should Focus for Effective GTMPart 2 in The Golden Age of Devtools Meets the Rise of AI

Jin Otto

@refoundinglabs.bsky.social

1 June

Totally — that three-point stack is where reps scale. Founder posts + shared positioning keep copy consistent; the final piece is signal: track which channel and replies actually convert so you double down on what works.