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Events Work. Especially Now. In a world of async everything, in-person time is more valuable than ever. We’re seeing a resurgence in technical events but not the vendor-heavy expos of the 2010s. 🧵 👇

vermilioncliffs.substack.comWhere Technical Products Should Focus for Effective GTMPart 2 in The Golden Age of Devtools Meets the Rise of AI

Ashley Smith

@ashley3.com

Today’s best events are tighter, founder- or user-led gatherings where real knowledge gets traded. No fluff. No salesy keynotes. What’s working: • 20-person dev dinners • Hack nights with hands-on builds • User-led meetups with zero stage, lots of signal

22/5/25, 3:04 pm0 reposts0 likes

Ashley Smith

@ashley3.com

22 May 2025

Workshops > booths. Demos > decks. The best events feel like extensions of your product. Partner with tools your ICP already loves. Debugging tool + agent framework = a joint hack night that converts.

Ashley Smith

@ashley3.com

22 May 2025

GenAI Collective’s SF demo nights pull 200–300 people monthly. Agent Hack Night felt like 2012 again. These work because they feel authentic and devs can smell the difference.

Ashley Smith

@ashley3.com

22 May 2025

And in 2025, event content is evergreen: • Record it • Transcribe it • Turn demos into tutorials One night can fuel weeks of marketing that doesn’t feel like marketing. Full post → vermilioncliffs.substack.com/p/where-tech...

vermilioncliffs.substack.comWhere Technical Products Should Focus for Effective GTMPart 2 in The Golden Age of Devtools Meets the Rise of AI