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Be biased towards shipping. It's just too common of a story — took a long time to build the "perfect" thing, then people didn't want the thing after all. Months — years — wasted. That said… I also think there's a lot of knee-jerk advice of "just ship it." (1/4)

Also, optimize for learning. Something a mock up or interview can give you info on what to do next. Other times you need to ship to see what really happens. The worst is to continue shipping and “improving” a product nobody’s using.

you need users! or metrics- to show if you're on a right path

i have too many friends "shipping" multiple versions without launching and acquiring users.. and then inevitably close shop because they ran out of steam & money