Jason Cohen on Mythryl: “Your ICP is your narrowly-defined target customer. But tons of other…”

Your ICP is your narrowly-defined target customer. But tons of other people will sign up anyway. Good! But don’t get distracted by their requests or even their churn. Why it happens like this:

longform.asmartbear.comSelling to Carol: Why targeting an ICP brings 10x more customers than you expectedTargeting your “Ideal Customer Profile” (ICP) is the best way to differentiate and win sales, but does it limit your target market?

15/10/25, 2:39 pm1 repost8 likes

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