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A successful company can break in at least two ways: 1. It forgets why it won. It changes the pricing, the product and the pitch, and breaks the thing that was working. 2. It's stuck in the strategy that did win them their success, but they don't adapt when the world changes. (1/3)

longform.asmartbear.comChange: Damned if you do, damned more if you don’tEveryone wants change, but doesn’t want to change. Though inevitable, change is uncomfortable and exhausting. Manage it with kindness.

Jason Cohen

@asmartbear.com

17h

After a change of control, it's often (1). But the founder -- who I suppose you revere -- is likely to do (2). The thing is, it's not even wrong, for a long time, maybe years, so there's so much apparent reason to stay the course. After all, you don't want to make changes and end up with… (2/3)

Jason Cohen

@asmartbear.com

…(1). You don't know exactly which parts are 𝘮𝘢𝘬𝘪𝘯𝘨 you successful. The channel? The pricing? The timing? Brand, at least now? How do you even know what needs changing and what you need to fight to never change? Change is hard: (3/3)

26/10/26, 10:25 pm0 reposts0 likes

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