Imagine @steampowered.com releases a new version of Steamdeck, that is slightly more powerful, but comes without a display or controller, and works with external display and bluetooth controllers. Would you buy it? Sounded silly in 2018, doesn’t sound half-bad in 2024.
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Looking how well their brand is doing I'd say that's a huge advantage. Not to mention ALL of the hardware manufacturers can release such device even today, and the reason they're not doing it is because you need both hardware and a proprietary storefront to make money in the console market.
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