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Found a social media format for my client that works well on any short-form video site - as it leads to both high retention and engagement. This did 169k on Insta, 94k on Youtube and 91k on TikTok.

Some concepts I used here: - strong hook that creates a curiosity gap (can only be resolved by watching the full vid) - speaking to the player fantasy - making commenters feel smart/ important We had a nice wishlist bump from this :) Open to additional freelance work!