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Speaking at Next Conf last October changed how people find @Inth.

Since then, customer calls have started to feel different. The conversation does not start from zero anymore. It starts halfway in. People have seen the talks, they know the story, and they understand why c15t exists before we even get on the call.

One customer told me it felt like he was “talking to a celebrity.” Not because of me, but because he had watched the conference talks, understood the market, and came in prepared. Really prepared. He understood the problem, the stakes, and why c15t is the best tool in the market.

Privacy is getting harder to manage. It is becoming more visible to customers. And bad privacy experiences do not just create compliance risk. They damage trust.

That is the part most people underestimate. Trust is not a soft value. Trust is a multi-billion dollar asset. Cambridge Analytica knocked more than $50B off Facebook’s market cap because the market understood what had really been broken. It was not just data. It was trust.

That is why we are building Inth. We are building the company that helps businesses keep the trust they have spent years earning, before it breaks, before customers lose confidence, and before a privacy problem becomes a business problem.