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How I understand it... The owners at @wwfc.com are trying to fundamentally change how the club is structured, and how it is run, from top-to-bottom. This is based on having a first-class academy that ultimately helps the club become self-sufficient and gives the owner a return on his investment.

This only works when you accept that players, managers and staff may leave at any time (hopefully for big fee's), so the challenge is to limit the impact when it happens. Having a consistent playing-style (or "identity") helps do this on the pitch, and the "head-coach" model does the same off it.

The idea is when a player leaves, you already have replacements scouted to sign as replacements, or have youth players ready to step up. For staff, the idea is when one goes, another can be brought in in a similar mould to keep things moving forward with minimal disruption.

On paper, this makes loads of sense, and it's clearly been working for teams like Brentford, Brighton and Bournemouth. The club have been transparent about this across several Q&A's, but in my opinion, they are making a right pigs-ear of it so far!