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0-7: uni + games 7-14: agency founder 14-21: itinerant contractor + trainer 21-28: exec + founder 28+: AI consulting My first seven years were at university and in video games in the early 2000s as an AI programmer, when AI meant "follow these rules" - how times have changed!

My wife Ellie and I moved out of London in 2003 to start a family, and I spent the next seven years founding a client services agency. We managed to bootstrap all the way to $1MM in ARR before the financial crisis hit hard, and we had to close.

The next seven years were itinerant. I contracted at Government Digital Service, ran courses on great software development, and build a video game on Steam in my spare time. Working on lots of things at once with a primary school age family kept me busy!