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So, I'm fiddling with content feeds today and while #rss seems pretty legacy (few creators offer it), it's freakin' OPEN. People! Social sites own your data - you don't!

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A small mention of the real issue: "the war that Facebook started, seemingly accidentally: the battle to own everything." and "they [Google] need everyone reading and sharing everything through Google+ so they can compete with Facebook for ad-targeting data, ad dollars, growth, and relevance."