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The GOP tried to smear James Talarico over his absence from the campaign trail with a nasty whisper campaign about his mental health. Instead, they ended up insulting millions of Americans. (link in comments)

Can't beat him on policy, so smear him on mental health. Then act shocked when the millions of Americans who've been through the same thing take it personally. The cruelty is the point and the backfire is the bonus.

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Probably wasn't a smart thing to do, since many Americans sympathized when John Fetterman was dealing with similar issues and got a lot of sympathy.