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Agreed. It was terrible.

I think one of the problems with mainstream journalism these days comes down to journalistic muscle memory.

Easy. There was a lot of money in convincing people it was.

NPR is the shining example of how fantastically corrosive it is when journalism stops being "a job" and starts being "a calling." You get obsessed with meaningless concepts (like "objectivity") in order to maintain an elaborately-crafted self-image in your own mind.