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Earlier this year, the FTC Chair said "you're going to have a hard time keeping up with the number of cases we're gonna be bringing" on privacy. It seems like this is starting; the FTC has filed a case against a company for promising privacy while running ad trackers on their site, which share info

The bulk of www.ftc.gov/system/files... is about standard dark patterns, but there's a fairly good-sized section on the use of 3rd party trackers. It would be really interesting if those end up carrying a real cost the company. Less interesting if this results in another GDPR/EU-banner-like thing.

ftc.govftc.gov

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