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The best time to start building a little spot for yourself on the internet independent of platforms was yesterday. The second best time is right fucking now.

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What’s your recommendation to do this keeping in mind that the majority of us don’t have already established large follower bases and thus will largely be shouting into the void?

It's not zero-sum. You build the place that's yours, and you engage in places that are theirs. And as theirs shut down, go Nazi, etc, you still have your place.

I was thinking of email. Back when I had a vanity URL, I got unbearable amounts of spam email. Comments weren’t so bad at the time. But I guess having your own website doesn’t necessarily mean using the domain for email.