Data Elixir on Mythryl: “The metrics that matter most are the hardest to measure. Bookings…”

The metrics that matter most are the hardest to measure. Bookings take weeks to materialize, but clicks happen instantly. The trap: optimizing for clicks can actually decrease bookings. Correlation isn't causation, especially in A/B tests.

booking.aiHow to estimate correlation between metrics from past A/B testsAuthors: Miha Gazvoda, Christina Katsimerou

15/10/25, 2:37 pm0 reposts0 likes

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