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Donald Trump wants to build himself a 250-foot triumphal arch in Washington. There's just one problem: triumphal arches are supposed to celebrate victories. My latest examines what happens when branding matters more than results. open.substack.com/pub/adamkinz...

open.substack.comA Triumphal Arch For A President With No TriumphThe president is spending billions on a failing war—and may spend millions more on a gilded monument celebrating nothing.

With Trump, it always has been about branding not about the result of whatever he is trying to accomplish. He never cares about the outcome because he declares victory no matter what.

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