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Many product pages make you choose an option before you can add the product to the cart. But if those options are custom and not built properly, some customers won’t even know the choices are there.

13/11/25, 4:37 pm0 reposts0 likes

Dave Davies

@davedavies.dev

13 Nov 2025

The frustrating thing is these custom controls could just be regular HTML inputs, styled for the UI, and everything would work perfectly. Focusable, operable, announced correctly. Here's example of this in the wild: davedavies.dev/reviews/acce...

davedavies.devAre your product options blocking customers from buying?See why custom product option components fail for keyboard and screen reader users — and how fixing their semantics helps more customers choose what they want and buy with confidence.