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Just reading that Shopify merchants took a massive $6.2 BILLION in total sales on Friday, up 25% from last year. From last year’s UK Black Friday data, roughly 12% of online spend was lost because customers with access needs hit barriers and abandoned their purchase.

Dave Davies

@davedavies.dev

So if we apply the same loss rate, Shopify merchants likely left in the region of three quarters of a billion dollars on the table because customers with access needs couldn’t complete their purchase. Is this concrete data? No.

3/12/25, 9:15 pm0 reposts0 likes

Dave Davies

@davedavies.dev

3 Dec 2025

But I keep finding Shopify stores with major accessibility issues, so it’s not out of the realm of possibilities. Half it? That is about $375 million. Half it again? That is about $187 million. In ONE day. Even the most conservative version of this number is still huge.