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dave.js
@davejs.dev

I often wonder about the bias of tech entrepreneurs towards only solving problems in tech. There’s such an over-saturation of companies building CMSs, productivity apps, DB-as-service, auth-as-service, etc. meanwhile it’s rare to find great software products for customers outside of tech.

dave.js
@davejs.dev

This is such a great opportunity though, and the unicorns we all know are typically startups who have taken a confident step outside of the tech echo chamber and solved problems outside of tech: Uber, AirBnB, DoorDash, Spotify, Zillow, to name a few.

dave.js
@davejs.dev

There’s also another problem though trying to emulate these successes. For a long time, venture capital has been focused on finding the next unicorn, which has led to a lot of money being pumped into moonshot ideas to make $10B+ and dismissing ideas that might top out at a few million.

dave.js
@davejs.dev

For about two decades, if your idea didn’t involve “disrupting” an entire market, it wasn’t worth investment. This has created a huge gap in the market where we still have a lot of unsolved problems simply because there’s a limited (but still profitable) market.

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dave.js
@davejs.dev

These problems are everywhere, but as tech professionals, we’re often too isolated from other professions that it’s tough to identify them.

dave.js
@davejs.dev

Example: my mother worked in healthcare doing home visits as recently as 5 years ago (since retired). She shared a desktop computer with 3 other coworkers, used paper charts and fax machines, and was given a flip phone for comms while out on visits. Many people still work like this in 2025!