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They'll sell you shapewear. They'll also make you furious. Both, it turns out, are by design. (Yup, we're talking Kardashians.) Writer and media theorist MJ Corey, aka Kardashian Kolloquium, has built a whole career analyzing the family's media machine, tune into the full interview:

designobserver.comThe Kardashians will make you cringe, but first they’ll sell you shapewear - DesignObserverWriter and Media Theorist MJ Corey, aka Kardashian Kolloquium, on making a career out of taking the Kardashian’s influence seriously

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