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You're thinking of Nanette Burstein and Brett Morgen. Some call ot the "Robert Evans effect" or "Kid Stays in the Picture" effect because it was pioneered in that documentary. It's also shockingly easy to do with modern tools without an LLM assist.

I haven't seen that documentary, but I'll have to check it out! I was thinking of the "Ken Burns effect," as seen in The Civil War: en.wikipedia.org/wiki/Ken_Bur...

The Ken Burns effect isn't animation. It's just panning across the photo, something much more difficult before Avid. I promise, if you are thinking of animated photos you're thinking of the Kid Stays in the Picture effect. First example at 17 sec