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Heard from THREE business owners this morning that these clickbait exaggerated weather reports are affecting business. One said she lost a block-booking worth £2,000 over snow that didn’t happen. They’re telling me it’s harming local businesses so I’ll continue calling it out.

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It’s as if our ability to ask ourselves “how likely is that?” Has been completely overwhelmed by all the bullshit out there. And a significant portion of folk have just decided to suspend their critical faculties for the duration and just believe EVERYTHING.