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James Ball
@jamesrball.com

It's a fairly notoriously bad bit of data journalism, I think there was quite a long explanation of why it was wrong about 10-15 years ago

Ed Jefferson
@edjefferson.com

www.forbes.com/sites/trevor... possibly - basically the sales and consumption data didn't match so they decided to assume everyone was claiming to drink half as much as the actually did

forbes.comWhen Data Journalism Goes WrongOne of the great challenges in any discussion of what people consume is gauging the distribution. There is no “average American who plays videogames” or “eats sushi,” and therefore the aggregate consu...

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