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Unreasonable Hospitality by Will Guidara is one of the most inspiring management books I read recently 😍. It helped me pin down the perfect term: “being unreasonable” for what I enjoy doing most at work. a.co/d/d0NH6hb

a.coUnreasonable Hospitality: The Remarkable Power of Giving People More Than They ExpectUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect [Guidara, Will] on Amazon.com. *FREE* shipping on qualifying offers. Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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None became massive homeruns for a multitude of reasons, but the teams behind them loved pushing an *unreasonable* amount for better CX, and customers could feel it too.