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I *don’t* care how good your outreach is, how smart your agent can hook into posts i’ve written. If you email me without me asking, and especially if you keep doing that, i’ll block you out of principle and will surely never ever buy from you.

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Studies consistently show that unsolicited cold email open rates have dropped below 20%, and reply rates often sit under 1% — yet the volume keeps rising because the cost per send is near zero, which creates a race-to-the-bottom dynamic.