Back in good old days of Cracked someone, I think Jason Pargin, said the turning point of Google abandoning “Don’t be evil” began when they started forcing people to use Gmail accounts for YouTube and looking back that’s when a lot Silicon Valley started going to hell.
I agree that the tech backlash has a lot to do with the fact that Silicon Valley has pretty much given up on giving us cool things - and has trained us to assume that tech products that *seem* cool are probably secretly evil. I wrote about this last year: