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Fast Company
@fastcompany.com

Whoop and Oura are already multi-billion-dollar businesses. But there are only so many wellness hobbyists willing to pay hundreds of dollars a year to track their steps. Here's how the companies are planning to embed themselves in America’s healthcare system ⬇️

bit.lyThe secret strategy behind Whoop’s $10.1 billion valuationWhoop—and Oura—plan to escape Silicon Valley’s notorious graveyard of abandoned quantified-self gadgets by embedding themselves deeply in America’s healthcare system.
Fast Company
@fastcompany.com

Whoop's new Connected Care offering is a pilot program available to Medicare beneficiaries 65 and older with pre-existing conditions. American seniors might appear to have little in common with Whoop's athlete ambassadors. But women 60+ are one of the company's fastest-growing customer segments.

Fast Company
@fastcompany.com

They’re bellwethers of a broader shift as consumers’ pursuit of wellness morphs into a deeper interest in preventive healthcare. Dr. Ami Bhatt, Whoop's chief medical officer, says wearable companies shouldn’t position themselves to replace clinical care. But they can certainly supplement it.

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Fast Company
@fastcompany.com

“What we need to be doing is helping people understand their baseline and helping clinicians understand what’s happening in between visits,” Bhatt says. “I want them to get a comprehensive addition and context to the story since they last saw that patient.” Read the full story: bit.ly/4zcezoJ

bit.lyThe secret strategy behind Whoop’s $10.1 billion valuationWhoop—and Oura—plan to escape Silicon Valley’s notorious graveyard of abandoned quantified-self gadgets by embedding themselves deeply in America’s healthcare system.