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Bruins for Life started as an NIL collective in December 2024. At the time, the IRS had ruled that NIL collectives could not operate as tax-exempt charities. In emails, Bruins for Life founder James Washington flagged his charity so donors could still take a deduction

In emails, UCLA officials repeatedly steered donors toward his charity, Shelter 37, which works to help at-risk youth in Los Angeles. UCLA officials then emailed Washington to let him know money was on the way.