Last year, Pepsi-Cola had 8.1% of the U.S. carbonated soft drinks market by volume vs. Coke’s 18.5%. What’s more, sales of Diet Coke and Coke Zero are multiple times higher than their Pepsi counterparts. https://bit.ly/4BngWGA
fortune.comHow Pepsi fell behind in the cola wars—and then lost KFC | FortuneKFC’s switch to Coke is the latest sign of a decades-long slide, and PepsiCo’s CEO says fixing soda is now a priority.
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