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True Religion CEO Michael Buckley is courting Gen Z and millennials with more affordable clothing, music partnerships, and in-store experiences, while letting go of something the brand once prided itself on: setting trends. https://bit.ly/4sq7azq
bit.ly‘We like to be first to be second’: How True Religion’s CEO is rebuilding the denim brand for Gen Z and millennials | FortuneMichael Buckley has remade the early-2000s premium-denim label with $59 jeans, bedazzled everything, and concerts.
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