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Mateo Covic (@zoroarts.bsky.social) is a 23 year old solo dev from Germany. His co-op rage game Paddle Paddle Paddle launched with a moderate 11k wishlists. It has now sold 200,000+ copies and made over $1,000,000. Here is the wild part. 👇 🧵

Mike Arnone

@freakingcoolindies.com

17 June

Almost all of that momentum came AFTER launch. While most devs stop thinking about growth on launch day, Mateo's game kept climbing for months as streamers picked it up across YouTube and Twitch.

Mike Arnone

@freakingcoolindies.com

His outreach engine was not email. It was Twitter DMs. On Twitter he can see when a streamer opens his message. Even a non-reply is a signal. Email, in his words, felt like talking to a wall.

17/6/26, 2:49 pm0 reposts0 likes

Mike Arnone

@freakingcoolindies.com

17 June

What we cover in the new episode: - DMs over email - How one streamer started a wave - Designing for watchability, not just mechanics - Localization that made Asia 50%+ of revenue

Mike Arnone

@freakingcoolindies.com

17 June

Full episode is live now. 🎧 youtu.be/rWpFqV3ULVI Freaking Cool Indies is a weekly podcast and newsletter for indie game devs. #indiegame #gamedev #indiedev #gaming

youtu.beHe Launched With 11k Wishlists, Then Sold 200,000 CopiesThis indie game went viral through streamers on YouTube and Twitch with zero ad spend, and turned a two hour prototype into 200,000 Steam sales. Solo dev Mateo Covic breaks down his streamer…