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For those that follow the newsletter, a thread worth reading. More in the next issue, likely out tomorrow. #VWFC

Chris Golden@lyteforce.ca

Received my @whitecapsfc.com STH renewal email., I’m in the B tier and fell out of my seat with the 30% increase YoY. Spoke to my AE and she said the A & B tier around the stadium were hit with the largest of the “market adjustments.” 😬 #VWFC 1/3

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Price went up by about a third where I am. I'd feel better about it if the club looked like they were going to win something, but the last month has been pretty dire. I dunno, I'll sleep on it.

Have a couple weeks to opt-in for Sprint, and a month to opt-out for ‘27/28. So definitely going to talk to the wife and sleep on it a few nights before doing anything. Just a tough realization exacerbated by the uncertainty that still swirls around the club.

Yeah, they've kept the increases pretty low since COVID, and I was expecting a bigger jump this season. Just not quite this big. I'll probably go for it this time, but if this is the new normal they'll price me out fairly quickly.

Wife and budgeted for a 10-15% increase. 30% caught us off guard. And as the midweek matches are near impossible for us to get to, it doesn’t help our per match price is artificially high. But if it’s what the market will bear, it is what it is.