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Alina B
@froshadowing.bsky.social

You'll often hear that Steam is the biggest traffic source for your game. That is true. But. It doesn't give the traffic away freely. It will mostly mirror what YOU bring. 100 visitors from your external link? Steam shows your game to ~80 more. Your traffic dies down? So does Steam's. #indiedev

Alina B
@froshadowing.bsky.social

On the screenshot: Green: our traffic from the crowdfunding page (= external traffic). Purple: Steam showing our game in search suggestions. TLDR: Steam’s algorithms are biased toward making popular what’s already popular (elsewhere). For indies that means the marketing burden is still on us

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