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IDK you're selling to gamers, maybe you can make a game out of it? Launch the 5090 at some absurd price like $4000. Every 12 hours they go without an order, lower the price by $100 until it hits MSRP ($2000). Every time they sell out, increase the price by $100.

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People who want it now no matter what get it at a premium price, people who are willing to wait get it later at a normal price. Community gets to have fun speculating on what will happen. Or, y'know, pre-orders. But that's too normal.

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