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Now, my views on Intellectual Property are pretty open: I'm anti-DRM, information wants to be free, etc. etc. But, the least you could do is to provide credit/attribution and keep the original intact.

Hell, the reason I enjoy taking and editing photos/video is not because I "content creator" (ew), but because I enjoy what I do and love to inspire others, much like how I've been (and continue to be) inspired by others.

And, attribution helps to find the source of what strikes that specific chord in you that you never felt before.

As someone who has worked as a photographer, this needs to be compensated or at least an agreement needs to be reached. Anything else is theft. They're a business, and unless they're planning to share their gear for free, they shouldn't expect to use other people's work for free.