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RE that RT.. it’s wild how steam reviews are still so damn important to getting visibility. If you play and like indie games, the most generous and helpful thing you can do is spend an hour popping positive reviews onto anything you like with <500 or so reviews.

Any idea if reviews tagged as 'key received for free' count in the algorithm's eyes for anything at all? I've usually not bothered posting Steam-side reviews for games which devs send me keys to stream, since my understanding is that they don't "count" for most purposes — but I don't know for sure.

They stopped counting free key years ago (circa 2017, if memory serves) when shady devs tried to manipulate the algorithm by using them to artificially inflate review counts.

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However, I believe that if you have a large following as a content creator, your review may emerge as "most helpful" (thus appearing in the featured reviews) more easily and your words (and/or your recognizable name) may help convince undecided players.