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we've had traffic attribution in ranksy a while — but it stopped at the surface. "search" drove installs, never which keyword. and our channel names didn't match GA4's. so this week i rebuilt the traffic dashboard — proper GA4 channel grouping, and drill-down on any row:

every visit now maps to a real Shopify placement — installs + conversion per row. External (Reddit): 3,880 sessions, 0 installs. Search Ad: 457 → 148 installs, 32%. biggest traffic isn't your best traffic.

and because channels now follow GA4's default grouping, a new one showed up: AI Assistant. 21 sessions from ChatGPT, Gemini and Claude → 4 installs. a 19% install rate, higher than most of our paid traffic. it used to vanish into "direct."