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The initiative targets people who aren't scrolling social media 24/7. I think it's a great idea. Your nan isn't going to read a blog post about malicious QR codes, but she might read the side of a baguette bag.

It's easy to forget that not everyone is immersed in the world of technology and cybercrime. Sometimes cybersecurity needs to go low-tech to reach high-risk users. What ideas do YOU have for improving general awareness about cybersecurity? Go on, use your loaf and be imaginative.