"My opponent wants to hire creeps to inspect your daughter's genitals if she wants to play soccer. I wouldn't trust him or any hired weirdo from his pedophile-protecting party alone in a room with any kid." Go on the offensive, you cowards! It's not that hard!
"This election is about the threat of trans kids" is the worst possible messaging for Dems yet so many candidates are leaning into it. No voter will flip R->D over it. Low-info voters read this as "you're focused on bullshit that doesn't affect me" while the base reads this as "you're an asshole."