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What is standard.site? Right now, if you write a blog post on one app, and your friend writes one on a totally different app, the internet doesn't always know they're both "the same kind of thing." Standard.site is a shared rulebook that says:

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"here's what a blog post looks like, here's what an author looks like, here's what a publication looks like" — so all these different apps can describe their posts the same way. It started when three publishing apps — Leaflet, pckt.blog, and Offprint — teamed up

... to build a shared format for things like blog posts, articles, and newsletters, on something called the AT Protocol (the same network that powers Bluesky).